Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day
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Instagram announced that it has topped 500 million monthly active users and 300 million daily active users, more than doubling in size over the past two years.
The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that more than 95 million photos and videos are shared each day, and it totals some 4.2 billion likes daily.
Instagram added that more than 80 percent of its community is from outside of the U.S., but it still boasts more than 100 million U.S. MAUs.
The network reached 300 million MAUs in December 2014 and 400 million in September 2015.
Instagram said in a blog post announcing the milestones:
As you’ve captured and shared the moments happening around you, you’ve formed incredibly varied and diverse communities. Whether you’re an illustrator, a sneakerhead or an astronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach.
Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next.
Instagram also addressed its advertisers in an Instagram for Business blog post:
In a place of mobile discovery, authentic expression and creative inspiration, businesses like yours have captured and shared moments that turn passions into livelihoods. Whether you promote adventure, craft or a sense of belonging, every photo and video you share helps bring people closer to interests, broaden perspectives and inspire a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach.
As one of the fastest-growing mobile ad platforms, the business community is finding success reaching diverse demographics like millennials, moms and people in countries around the world. And by combining the power of Instagram and Facebook together, advertisers are finding the greatest and most efficient reach for campaigns across both platforms.
Readers: Are you surprised at Instagram’s rapid growth?
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